A play on Survive to 25 our final topic ‘Strategise to 2025’ explored how businesses can seize the opportunities ahead as our economy continues to recover and thrive in the wake of post-pandemic economic challenges. The recovery though slow is moving in the right direction. The economic outlook for New Zealand especially for the second half of 2025 brings much-needed hope with falling inflation and interest rates boosting business confidence. Inspiration flowed across three remarkable local business leaders each sharing their unique expertise and strategies for businesses to navigate the new year ahead.
Key highlights of the panel discussion include:
John Wilkinson, Senior Commercial Manager, from ASB Bank highlighted that businesses must work smarter, not harder, to navigate economic challenges and drive growth. A predicted drop in interest rates to 3.25% could boost consumer spending and create opportunities for businesses. The housing market rebound, especially in Waikato, offers prospects for construction, while strong dairy performance continues to support the rural economy. Businesses must stay on top of inflation trends and adjust pricing strategies accordingly.
Senga Allen, Director of Everest People highlighted talent shortages and competition in the recruitment market, businesses to focus on strategic hiring for long-term growth and skills needs, while adapting to remote work and fostering a positive work culture for success.
Tonga Robertson, Pacific entrepreneur and business owner of NEST INTERIORS & DESIGN, shared her entrepreneurial journey, stressing the importance of seizing market opportunities and staying resilient during slow times. She encouraged entrepreneurs to continue to utilise marketing and networking to build their brand and team, know their ”superpower’, showcase their skills online, and if possible contribute to the community through your business.
We’ve had a great time hosting our Economic Outlook 3-part series this year and are excited for what’s next as we ‘Strategise for 2025’. As our Chair, Rachel Afeaki, clearly pointed out to a full room of attendees: we’ve covered excellent talanoa/discussions on 1. All roads lead to increased productivity 2. Control what you can control & 3. Strategise for 2025 to build up and support our business members and wider business communities to be resilient and contribute to building the mighty Waikato.
